But could it work this time?
It likely depends on where people prefer to buy their Tupperware.
There’s been backlash against direct sales and the many MLMs that have since borrowed Wise’s tactics, but Tupperware remains popular.
In 2020, amid the pandemic, sales jumped 72% in the US and Canada thanks to virtual parties and a home-cooking boom, per Modern Retail.
And now, a man who is very excited to tour the Tupperware Museum.